Case Study: Ott Platform Mobile App UI Design

Project Type: Personal Exploration

Role: UI/UX Designer

Platform: Mobile (Dark Mode)

Tools Used: Figma

✦ Overview

This personal project explores a dark-themed OTT (Over-The-Top) mobile application UI, crafted to deliver a modern, immersive streaming experience. The focus was on visual clarity, intuitive navigation, and a clean presentation of media content that appeals to a wide audience.

✦ Problem Statement

OTT users often struggle with cluttered interfaces and poor content discoverability. My goal was to design an interface that reduces cognitive load while making browsing, watching, and managing content seamless and enjoyable.

✦ Design Goals

• Prioritize visual hierarchy and readability in dark UI
• Simplify the content discovery process
• Highlight trending and recommended content dynamically
• Optimize the layout for consistent usability across screen sizes

✦ Key Features

• Personalized recommendations and trending content
• Rich movie detail pages with cast, trailer, and genre info
• Intuitive navigation with clearly defined tabs
• Clean, responsive layout with bold visual assets